CLASSIFIED ADVERTISING IS A PROVEN METHOD

Classified advertising has always been, and will continue to be the favorite method for Mail Order “Pros” to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.

TWO BASIC METHODS

Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A “free” offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting “Opportunity Seeker” names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the “Opportunity Seeker” who never buy anything, and your operation is much cleaner and void of “busy” work.

OVER 200 LISTED PUBLICATIONS

The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order “Pros” favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.

COST/CIRCULATION RATIOS

This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That’s right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the “Hounds And Hunting” (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That’s over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.

ASK FOR RATE CARD

Before you place an ad, write to the magazine and ask for their “Rate Card” for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.

This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:

1. Globe Group 3,000,000 Weekly
P.O. Box 21
Rouses Point, NY 12979-0021
2. The Star 2,900,000 Weekly
P.O. Box 1510
Clearwater, FL 34617
3. National Enquirer 3,500,000 Weekly
P.O. Box 10178
Clearwater, FL 34617

4. Grier’s Almanac 3,011,680 Annually
P.O. Box 888281
Atlanta, GA 30356

5. Field & Stream 2,000,000 Monthly
Two Park Ave
New York, NY 10016-5695

6. Classified, Inc. 25,000,000+ Monthly
100 E. Ohio Street, Suite 632
Chicago, IL 60611

7. Grit 330,496 10 times/yr
Stauffer’s Magazine Group
1503 S.W. 42nd St.

Topeka, KS 66609-1265
8. Capper’s 353,422 26 times/yr
Stauffer’s Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265

9. Popular Science 1,861,155 Monthly
2 Park Ave.
New York, NY 10016

10. Popular Mechanics 1,633,210 Monthly
224 West 57th Street
New York, NY 10019

11. The Workbasket 2,726,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112

12. Home Mechanix 1,003,244 Monthly
2 Park Ave.
New York, Ny 10016

13. Crafts ‘N Things 287,828 8 times/yr
701 Lee St. #1000
Des Plaines, IL 60016

14. The Family Handyman 1,000,000 10 times/yr
28 W. 23rd Street
New York, NY 10010

15. Workbench 1,025,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112

16. Crafts Magazine 1,000,000 Monthly
P.O. Box 1790
Peoria, IL 61656

17. Money Making Opportunities 222,000 8 times/yr
11071 Ventura Blvd.
Studio City, CA 91604

18. Spare Time Magazine 301,000 9 times/yr
5810 W. Oklahoma Ave.
Milwaukee, WI 53219

19. INC. Magazine 647,211 Monthly
38 Commercial Wharf
Boston, MA 02110-3883

20 Fate 200,000 Monthly
Llewellyn Publications
Box 64383
St. Paul, MN 55164

21. Income Opportunities 400,000 Monthly
1500 Broadway, Suite 600
New York, NY 10019

22. Success 1,200,000 10 times/yr
PO Box 570
Clearwater, FL 34617-0570

23. Book Business Mart 50,000 3 times/yr
Premier Publishers
P.O. Box 330309
Fort Worth, TX 76163-0309

24. Opportunity & Income Plus 250,000 Monthly
73 Spring Street #303
New York, NY 10012

25. Entrepreneur 1,700,000 Monthly
P.O. Box 570
Clearwater, FL 34617-0570

26. Black Enterprise 240,000 Monthly
130 Fifth Ave.
New York, NY 10011

27. Mail Profits 15,000 6 times/yr
P.O. Box 4785
Lincoln, NE 68504

This Group Represents More Good Magazines With Low Cost/Circulation Ratios

28. Hemmings Motor News 261,551 Monthly
P.O. Box 256 Rt 9 West Blvd
Bennington, VT 05201
29. The Old Farmers Almanac 4,400,000 Annually
PO Box 520/Main Street
Dublin, NH 03444

30. The Ladies Birthday Alman. 3,803,450 Annually
1715 W. 38th St.
Chattanooga, TN 37409

31. Cat Fancy 237,528 Monthly
2401 Beverly Blvd.
Los Angeles, CA 90057

32. The Antique Trader Weekly 190,000 Weekly
P.O. Box 1050
Dubuque, IA 52001

33. Cars and Parts 106,111 Monthly
PO Box 482
911 Vandermark Rd.
Sidney, OH 45365

34. The American Rifleman 1,372,371 Monthly
470 Spring Park Place
Herndon, VA 22070

35. The American Hunter 1,359,643 Monthly
470 Spring Park Place
Herndon, VA 22070

36. Railfan and Railroad 144,216 Monthly
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860

37. Bird Talk 123,134 Monthly
PO Box 57900
2401 Beverly Blvd.
Los Angeles, CA 90057-0900

38. Model Railroader 181,683 Monthly
1027 N. 7th St.
Milwaukee, WI 53233

39. Sports Collectors Digest 43,361 Weekly
700 East State St.
Iola, WI 54990

40. Muscle Car Review 71,235 10 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
41. The American Legion Magazine 3,004,913 Monthly

PO Box 1055
Indianapolis, IN 46206

42. Crochet World 72,300 6 times/yr
House of White Birches
306 East Parr Rd
Berne, IN 46711

43. Gun Week 20,000+ Weekly
Box 488 Station C
Buffalo, NY 14209

44. Quiltworld 71,000 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711

45. Woodman of the World Mag. 466,625 Monthly
1700 Farnam St.
Omaha, NE 68102

46. California Senior Citizens 69,000 Monthly
4805 Alta Canyada Road
La Canada, CA 91011

47. Sew News 235,000 Monthly
P.O. Box 1790 - News Plaza
Peoria, IL 61656

48. American Motorcyclist 176,169 Monthly
33 Collegeview Road
Westerville, OH 43081

49. American Collector’s Journal 50,926 Bi-Monthly
P.O. Box 407
Kewanee, Il 61443

50. Shooting Times 196,441 Monthly
News Plaza
PO Box 1790
Peoria, IL 61656

51. 58 Dog Fancy 135,320 Monthly
2401q Beverly Blvd.
Los Angeles, CA 90057

52. Guns Magazine 205,619 Monthly
Publisher’s Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108

53. National History 511,463 Monthly
488 Madison Ave.
New York, NY 10022

54. Baseball Digest 297,490 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666

55. Farm Journal 730,145 13 times/yr
230 W. Washington Sq.
Philadelphia, PA 19106-3599

56. The Farmer 118,459 21 times/yr
1999 Shepard Rd.
St. Paul, MN 55116

57. Finescale Modelier 77,748 Bimonthly
1027 N. 7th St.
Milwaukee, WI 53233

58. Trains 91,749 Monthly
1027 N. 7th St.
Milwaukee, WI 53233

59. Good Old Days 72,500 Monthly
House of White Birches
306 East Parr Rd.
Berne, IN 46711

60. Dune Buggies & Hot VW’s 107,302 Monthly
2950-A7 Airway Ave.
Costa Mesa, CA 92626

61. American Handgunner Magazine 179,751 6 times/yr
Publishers Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108

62. Fur-Fish-Fame 172,847 Monthly
2878 E. Main Street
Columbus, OH 43209

63. Changing Times 1,372,867 Monthly
1729 H St., N.W.
Washington, DC 20006

64. B’NAI B’RITH JEWISH MONTHLY 171,457 Monthly
823 United Nations Plaza
New York, NY 10017

65. QST 161,442 Monthly
225 Main Street
Newington, CT 06111

66. Railroad Model Craftsman 72,315 Monthly
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860

67. Power Boat 83,224 11 times/yr
15917 Strathern St.
Van Nuys, CA 91406

68. Saturday Evening Post 500,000 6 times/yr
1100 Waterway Blvd.
Indianapolis, IN 46202

69. Successful Farming 575,686 14 times/yr
Locust at 17th
Des Moines, IA 50336

70. Hunting 311,715 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069

71. Michigan-Out-Of-Doors 101,066 Monthly
2101 Wood St.
Lansing, MI 48912

72. The Rotarian 510,000 Monthly
1560 Sherman Ave.
Evanston, IL 60201

73. Car and Driver 900,691 Monthly
1515 Broadway
New York, NY 10036

74. Organic Gardening 1,188,335 Monthly
33 E. Minor St.
Emmanus, PA 18098

75. Country Music City News 500,000 Monthly
50 Music Square West, 6th Floor
Nashville, TN 37203-3246

76. Bowling 131,351 6 times/yr
5301 South 76th Street
Greendale, WI 53129-0500

77. Motor Trend 738,964 Monthly
8490 Sunset Blvd
Los Angeles, CA 90069

78. Soldiers of Fortune 105,000 Monthly
P.O. Box 693
Boulder, CO 80306

79. W.C. - Cross Stitch 72,851 Bimonthly
306 East Parr Rd
Berne, IN 46711

80. Equus 138,011 Monthly
656 Quince Orchard Rd.
Gaithersburg, MD 20878

81. Our Sunday Visitor 115,000 Weekly
200 Noll Plaza
Huntington, IN 46750

82. W.C.- Home Cooking 68,265 Monthly
306 East Parr Road
Berne, IN 46711

83. Flower and Garden 4,171,000 6 times/yr
700 West 47th. St., Suite 310
Kansas City, MO 64112

84. Full Cry 33,955 Monthly
Gault Publications
P.O. Box 10
Boody, IL 62514

85. American Cage-Bird Mag. 40,000 Monthly
One Glamore Court
Smithtown, NY 11787

86. Prorodeo 26,567 Bi-weekly
101 Prorodeo Dr.
Colorado Springs, CO 80919

87. Football Digest 203,182 10 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666

88. Guns & Amo 521,638 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90063

89. Modern Photography 650,386 Monthly
825 Seventh Ave.
New York, NY 10019

90. Family Motor Coach Association 98,000 Monthly
8291 Clough Pike
Cincinnati, OH 45244

91. The Highlander 38,000 7 times /yr
P.O. Box 397
Barrington, IL 60011

92. Craft Art Needlework Digest 101,189 Bimonthly
P.O. Box 584
Lake Forest, IL 60045

93. Yankee 2,900,000 Monthly
Yankee Publishing, Inc.
4850 Gaidrew Road
Alpharetta, GA 30201

94. National Speed Sport News 75,000 Weekly
P.O. Box 608
79 Chestnut Street
Ridgewood, NJ 07451-0608

95. National Review 240,000 25 times/yr
150 E. 35 Street
New York, NY 10016

96. Collectors Mart 86,623 6 times/yr
P.O. Box 12830
Wichita, KS 67277

97. Lapidary Journal 35,982 Monthly
P.O. Box 80937
San Diego, CA 92138

98. Easyriders 356,590 Monthly
28210 Dorothy Dr.
Agoura Hills, CA 91301

99. Video Review 450,001 Monthly
902 Broadway
New York, NY 10010

100. Basketball Digest 104,238 8 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666

101. Winning! Newsletter 100,000 Monthly
5300 City Plex Tower
Jenks, OK 74037-5300

102. Teddy Bear and Friends 60,743 6 times/yr
900 Fredrick Street
Cumberland, MD 21502

103. Women’s Circle 49,100 6 times/yr
House of White Birches
306 East Parr Road
Berne, IN 46711

104. Shutterbug 90,000 Monthly
PO Box F
Titusville, FL 32781

105. High Fidelity 300,172 Monthly
825 7th Ave.
New York, NY 10019

106. Skiing 440,370 7 times/yr
1515 Broadway
New York, NY 10036

107. Soundings 105,606 Monthly
33 Pratt St.
Essex, CT 06426

108. Motorcyclist 209,757 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069

109. Horoscope 104,200 Monthly
245 Park Ave.
New York, NY 10167

110. Practical Homeowner 708,504 9 times/yr
33 E. Minor St.
Emmaus, PA 18048

111. Bassmaster 530,757 Monthly
One Bell Rd.
Montgomery, AL 36117

112. Antique Monthly 66,243 Monthly
P.O. Drw. 2
Tuscaloosa, AL 35402

113. Pipe Smoker 25,000 Monthly
P.O. Box 22085
Chattanooga, TN 37422

114. Banana Republic Trips Mag. 300,000 Monthly
One Harrison St.
San Francisco, CA 94105

115. Camping & RV Magazine 20,000 Monthly
P.O. Box 337
Iola, WI 54945

116. Women’s Household 39,200 Quarterly
House of White Birches
306 East Parr Road
Berne, IN 46711

117. Body, Mind & Spirit 152,000 Monthly
P.O. Box 701
Providence, RI 02401

118. Cycle 373,398 Monthly
1515 Broadway
New York, NY 10036

119. Today’s Chicago Woman 125,000 Monthly
200-West Superior, #400
Chicago, IL 60610

120. Lottery Player’s Magazine 180,127 Monthly
321 New Albany Rd.
Moorestown, NJ 08057

121. Video 407,050 Monthly
460 W. 34th St
New York, NY 10001

122. Archery 113,023 Monthly
319 Barry Ave. Suite 101
Wayzata, MN 55391

123. The Quarter Horse Journal 67,664 Monthly
2701 I-40 East P.O. Box 200
Amarillo, TX 79168
124. W.C. - Country Needlecraft 44,508 Monthly

306 East Parr Rd.
Berne, IN 46711

125. Modern Drummer 78,400 Monthly
870 Pomton Ave.
Cedar Grove, NJ 07009

126. International Travel News 26,109 Monthly
2120 28th St.
Sacramento, CA 95818

127. Worldradio 25,833 Monthly
2120 28th St.
Sacramento, CA 95818

128. Kiwanis 279,249 Monthly
3636 Woodview Trace
Indianapolis, IN 46268

129. Power and Motoryacht 135,319 Monthly
1234 Summer St.
Stamford, CT 06905

130. Modern Electronics 75,241 Monthly
76 N. Broadway
Hicksville, NY 11801

131. Sail 175,212 Monthly
100 First Ave
Charlestown, MA 02129

132. The Lutheran 1,083,181 Monthly
426 S. Fifth Ave.
Minneapolis, MN 55448

133. Americana 325,186 Monthly
29 W. 38th St.
New York, NY 10018

134. The Horse Trader 28,370 Monthly
P.O. Box 728
Middlefield, OH 44062

135. Passenger Train Journal 16,151 Monthly
P.O. Box 6128
Glendale, CA 91205
136. Runner’s World 451,512 Monthly
33 E. Minor St.
Emmaus, PA 18049

137. The Log 46,960 Monthly
P.O. Box 89309
San Diego, CA 92318

138. Harvard Magazine 186,677 Monthly
7 Ware St.
Cambridge, MA 02138

139. Horse Illustrated 135,609 Monthly
25025 I-45 North, Suite 390
Spring, TX 77380

140. Trailer Boats 72,501 Monthly
20700 Belshaw Ave.
Carson, CA 90746

141. Skip 35,400 Monthly
P.O. Box 404
Bala Cynwyd, PA 19004

142. Trailblazer 94,572 Monthly
15375 S.E. 30th Place
Bellevue, WA 98007

143. Saltwater Sportsman 128,521 Monthly
186 Lincoln St.
Boston, MA 02111

144. Midwest Outdoors 37,773 Monthly
111 Shore Dr.
Burr Ridge, IL 60521

145. Golf 912,157 Monthly
380 Madison Ave.
New York, NY 10017

146. Southern Outdoors 288,963 Monthly
P.O. Box 17915
Montgomery, AL 36141

147. Cats Magazine 129,332 Monthly
445 Merrimac Dr.
Port Orange, FL 32019

148. The Western Horseman 162.369 Monthly
3850 N. Nevada Ave.
Colorado Springs, CO 80933

149. Guitar World 128,823 Monthly
1115 Broadway
New York, NY 10010

150. Mother Jones 183,864 Monthly
1633 Misson St.
San Francisco, CA 94103

151. Flying Models 27,073 Monthly
Box 700
Newtown, NJ 07860

152. Golf Digest 1,239,100 Monthly
5520 Park Ave.
Trumbull, CT 06611

153. Fishing World 341,215 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112

154. The Christian Herald 142,376 Monthly
40 Overlook Dr.
Chappaqua, NY 10514

155. UCLA Monthly 186,000 Monthly
1633 Westwood Blvd., Ste 110
Los Angeles, CA 90024

156. Video Marketplace 140,000 Monthly
990 Grove St.
Evanston, IL 60201

157. The Owner Builder 66,150 Monthly
1516 Fifth St.
Berkeley, CA 94710

158. Pennsylvania Sportsman 65,490 Monthly
P.O. Box 5196
Harrisburg, PA 17110

159. Woodenboat 103,180 Monthly
P.O. Box 78
Brooklyn, ME 04616

160. The Ensign 54,534 Monthly
P.O. Box 31664
Raleigh, NC 27622

161. Small Boat Journal 57,103 Monthly
Box 400
Bennington, VT 05201

162. Women’s Sports and Fitness 300,708 Monthly
809 S. Orlando Ave., Ste H
Winter Park, FL 32789

163. Dirt Bike 131,930 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345

164. True West 32,939 Monthly
P.O. Box 2107
Stillwater, OK 74076

165. Jazz Times 49,237 Monthly
8055 13th St., Suite 301
Silver Springs, MD 20910

166. Tours & Resorts 194,716 Monthly
990 Grove St.
Evanston, IL 60201

167. Hockey Digest 103,506 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666

168. Canoe 64,060 Monthly
P.O. Box 3146
Kirkland, WA 98083

169. The Nation 79,978 Monthly
72 5th Ave
New York, NY 10011

170. World Tennis 383,059 Monthly
3 Park Ave.
New York, NY 10016

171. The BackStretch 25,380 Monthly
19363 James Couzens Hwy.
Detroit, MI 48235

172. Motor Boating and Sailing 141,463 Monthly
224 W. 57th St.
New York, NY 10019

173. Car Collector/Car Classics 31,318 Monthly
P.O. Box 28571
Atlants, GA 30328

174. Circus 281,842 Monthly
3 West 18th St.
New York, NY 10011

175. National Lampoon 250,002 Monthly
155 Avenue of the Americas
New York, NY 10013

176. Total Health 71,010 Monthly
6001 Topanga Canyon Rd.
Woodland Hills, CA 91367

177. Bestways 161,815 Monthly
P.O. Box 2028
Carson City, NV 89702

178. Writer’s Digest 220,196 Monthly
1507 Dana Ave.
Cincinnati,OH 45207

179. Boating 188,057 Monthly
1515 Broadway
New York, NY 10036

180. Horticulture 178,508 Monthly
20 Park Plaza, Suite 1220
Boston, MA 02116

181. New Age 151,730 Monthly
342 Western Ave.
Brighton, MA 02135

182. N.J. Hunting and Fishing 15,000 Monthly
P.O. Box 100
Somerdale, NJ 08083

183. Dog World 64,732 Monthly
29 North Wacker Dr.
Chicago, IL 60606

184. Outdoor America 43,422 Monthly
1701 N. Ft. Meyer Dr.
Arlington, VA 22209

185. Sport Fishing 109,384 Monthly
809 South Orlando Ave.
Winter Park, FL 32789

186. Old West 28,385 Monthly
P.O. Box 2107
Stillwater, OK 74076

187. Treasure 22,679 Monthly
6745 Adobe Rd.
29 Palms, CA 92277

188. Petersen’s Photo Magazine 283,010 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069

189. Fine Woodworking 296,773 Monthly
P.O. Box 355
Newtown, CT 06470

190. Old House Journal 97,948 6 times/yr
69th & Seventh Ave.
Brooklyn, NY 11217

191. Snowmobile 419,478 Monthly
319 Barry Ave.S., Suite 101
Wayzata, MN 55391

192. Lost Treasure 41,423 Monthly
P.O. Box 937
Bixby, OK 74008

193. Cycle News 60,700 Monthly
2201 Cherry Ave.
Long Beach, CA 90806

194. Yachting 136,028 Monthly
1515 Broadway
New York, NY 10036

195. The N.Y. Review of Books 114,234 Monthly
250 E. 57th St.
New York, NY 10107

196. American Film 133,232 Monthly
3. E. 54th St.
New York, NY 10022

197. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
51 Madison Ave.
New York, NY 10010

198. Knitting Digest 25,600 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711

199. American Photographer 254,107 Monthly
1515 Broadway
New York, NY 10036

200. Saturday Review 200,000 Monthly
214 Massachusetts Ave. N.E.
Washington, DC 20002

201. Human Events 36,695 Monthly
422 1st St. S.E.
Waashington, DC 20037

202. American Business 104,772 Monthly
1775 Broadway
New York, NY 10019

203. Classic Toy Trains 10,000 Monthly
11027 North Seventh St.
Milwaukee, WI 53233

204. Auto Racing Digest 44,124 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666

205. Soccer Digest 27,929 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
206. High Technology Business 203,678 Monthly

214 Lewis Wharf
Boston, MA 02110

207. The Western Boatman 23,961 Monthly
20700 Belshaw Ave.
Carson, CA 90746

208. Archaeology 105,146 Monthly
15 Park Row
New York, NY 10038

209. Motorcross Action 92,257 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345

210. Threads 125,913 Monthly
P.O. Box 355/63 S. Main St.
Newtown, CT 06470

211. UTNE Reader 67,449 Monthly
2732 West 43rd St.
Minneapolis, MN 55410

212. Yoga Journal 44,819 Monthly
2054 University Ave.
Berkley, CA 94704

213. Practical Horseman 55,752 Monthly
Gum Tree Corner
Unionville, PA 19375

214. Dirt Wheels 88,632 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345

215. Hounds and Hunting 9,697 Monthly
Box 372
Bradford, PA 16701

216. Backpacker 172,111 Monthly
1515 Broadway
New York, NY 10036

217. Bowling Digest 104,159 Monthly
Trump Card Marketing

222 Cedar Lane
Teaneck, NJ 07666

218. Darkroom Photography 70,508 8 times/yr
9021 Melrose Ave.
Los Angeles, CA 90069

219. Miniature Collector 23,602 Quarterly
170 5th Ave.
New York, NY 10010

220. Gun Dog 62,973 Bimonthly
1901 Bell Ave., Suite 4
Des Moines, IA 50315

221. BLUMS FARMERS ALMANAC 100,000 Annually
3301 Healy Dr. S.W.
Winston-Salem, NC 27103

222 The Magazine Antiques 60,578 Monthly
980 Madison Ave.
New York, NY 10021

223. Hispanic Business 107,875 Monthly
360 S. Hope Ave., Suite C.
Santa Barbara, CA 93105

224. Linn’s Stamp News 74,082 Weekly
P.O. Box 29
Sidney, OH 45365

225. Sel!ing 100,000 Quarterly
PO Box 570
Clearwater, FL 34617-9862

226. Mustang Monthly Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811

227. Super Ford Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811

228. Corvette Fever Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811

229. Mopar Muscle 6 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811

DISCLAIMER: The publishing business is a fickle one and magazines come and go rapidly. Please check the list of references against the current year issue of Witer’s Market (available in any library or bookstore).